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About Alterna Haircare Products

Described as “skincare for hair” Alterna has long been a pioneer and leader in its field, providing luxury salon hair care products to professional stylists worldwide. Starting in 1997, they were the first to launch innovative, state of the art formulas into the hair industry, with their patented technology Enzymetherapy which acts as a delivery system to the hair, enabling the hair to absorb the essential elements of this beautiful range, and stimulating keratin production.

The Colour Hold technology is also present throughout the range, preventing hair from washing out or colour fade, thus delivering superior results for your hair every time.

The result driven formulas in Alterna are completely free of:

• parabens • sulfates • phthalates • gluten • synthetic colour • sodium chloride • petroleum • mineral oil

The elimination of these common ingredients makes Alterna perfect for the environmentally conscious, and the super-charged natural ingredients are clinically tested and proven to deliver super-shiny, manageable hair, whatever your hair type.

Recently used backstage at the Emmys, and a firm favorite with Sandra Bullock and Donatella Versace, Alterna is a regular winner in Instyle and Cosmopolitan magazines hair and beauty awards.

Alterna’s beautiful and vast ranges are often recommended world over in hair and beauty magazine polls and T.V. make-overs alike. J-Lo, Lady gaga, Katie Perry and Avril Lavine are just some of the famous faces that just can’t live without this amazing range of products.

The Uses of Alterna Haircare Range

Alterna boasts five product lines, suitable for every imaginable hair type or trauma and each containing shampoos, conditioners and styling or treatment products.


Their original Hemp range caters for 3 different hair types. Whether it be Shine, Repair or Straight, these products contain anti-oxidant rich vitamin c, heat protectant ingredients or amino acids that truly cater for your hairs individual needs, counter-acting lacklustre hair and repairing damage where needed.


The gorgeous Life solutions contain eastern extracts such as white water lily and lotus flower, and restores balance to curly hair or hair that needs added volume.


The anti-ageing Caviar formulations are designed to hydrate and nourish dry and brittle hair. With moisture, volume or blonde products available, containing the patented Seasilk technology which is a blend of powerful marine botanicals that help repair damage and provide exceptional moisture to the hair.


The Ten range is the ultimate in hair care luxury, containing white truffle and champagne extracts which quickly renew and repair your hair, whatever its type. For the truly deserving hair care lover.


Alterna’s Bamboo collection is exclusively derived from the planets fastest growing source; certified organic bamboo which boosts hairs individual strength and creates sustainably stronger and smoother hair. The compounds found within these products mimic the natural strength found inside bamboo, nourishing your hair from beyond the cuticle, thus creating more manageable, resilient hair. Ideal for anyone who’s hair has suffered damage, or thick, unruly hair.

This range is available for everyone's needs, with smoothing, volumising, shine, colour protect and men’s products available.

Here at Amazing hair you will find the full range of Alterna products, with FAST FREE UK DELIVERY.

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