American Crew Firm Hold Styling Gel is a must have for hair that needs to be styled and has trouble at doing what it is told! This firm hold gel by American Crew really grips your hair in place but unlike some gels it does not flake, make the hair very dull or give a fake appearance. It also washes out easily so you don't have to spend hours trying to get it out at the end of the day. American Crew Styling Gel is also alcohol-free to provide the best styling care for your hair.