American Crew Texture Lotion provides light hold, body and fullness to the hair.

• Apply pea-sized amount to towel dried hair and distribute evenly. Blow dry the hair if you have time but don't worry if you don't have time as it is equally as effective when the hair dries naturally.
• It is water based and remains pliable so if you make a mess of the style you are not stuck with it all day!